BradleyHalpern (beta)

Students’ Association Government

Student Government at the University of Rochester was desperately in need of not only an aesthetic overhaul, but also the creation of a web roadmap. This strategy included unifying the SA’s 3 sites, creating a logo, and consolidating information. They also sought an online voting system app, for which a custom CMS and fresh design were created.

design strategy development wordpress custom cms ldap logo & graphic identity

What I learned

Cross navigation is important, especially when data hierarchy is perceived differently by each users. Search, mapped browsing, main navigation, and featured highlights are all important means by which end users browse the sites